Why OpenCRM

Most real-estate CRMs were built for enterprises, then sold down to you.

That is why they cost ₹20,000 a month before you have ten agents, take a month to switch on, and still cannot show which tower has units left. We started at the other end: a small developer with three towers, two salespeople and a WhatsApp group that had become the CRM.

Side by side with legacy real-estate CRMs

OpenCRM compared with legacy real-estate CRMs
	OpenCRMOURS	Legacy RE CRMs
Price transparency	Published on the pricing page. What you read is what you pay.	Quoted only after one or two demos, usually with a discount that expires.
User minimums	None. One user is a valid account; add channel partners at no extra tier.	Five to ten seats billed upfront whether you use them or not.
Time to go live	Same week. Subdomain provisioned in minutes, your sheet imported the same day.	Two to six weeks of implementation calls and data mapping.
Training needed	In-app tutorials per role. A two-person team is productive on day one.	A training week, then a refresher when half the team has forgotten.
Customization model	Modules you switch on, then bespoke builds quoted in writing and delivered in weeks.	Feature requests join a roadmap. You wait for the next release, or pay for a version fork.
WhatsApp workflows	First-class: capture, templates, two-way sync, reminders before site visits.	Often an add-on, or a third-party tool bolted on with a separate login.
Inventory built in	Projects → towers → units with holds, bookings and price breakups, in the base product.	Deals and pipelines. Inventory is an extra module, sometimes a spreadsheet.
Support	OpenDesigns answers directly — the same team that writes the code.	Ticket tiers, an account manager, and an escalation path you learn by heart.

We do not name competitors. The right-hand column is what developers tell us they are living with — and what we heard often enough to build against.

One codebase, your configuration.

Customization here does not mean a forked copy that never gets upgraded again. You climb the ladder as far as you need, and everything you add keeps receiving every platform improvement. Rung five has no ceiling: you name it, we do it.

Base CRM Leads, pipeline, chat, site visits, mobile app. Included

Switch on modules Inventory, bookings, collections, partners, targets, reports+. Minutes

Integrations WhatsApp Business, Meta Lead Ads, 99acres / MagicBricks / Housing, IVR, accounting. 1–2 weeks

AI add-ons Call summaries, lead scoring, chatbot trained on your brochures. 2–3 weeks

Bespoke builds Channel-partner portals, custom commission slabs, post-sales handover, anything your workflow needs. Quoted per scope

You name it. We do it.

The same team writes the product and the custom work, so there is no roadmap queue to join and no partner agency in between. Describe the workflow you actually run; we scope it in writing, quote it once, and build it into your instance.

Tell us what you need

WhatsApp automation — follow-ups, booking confirmations and payment reminders from your own Business number.
IVR & telephony — click-to-call, recordings and missed-call capture on the lead timeline.
ERP or Tally link — receipts and demand letters pushed straight into accounts.
Portal scrapers — 99acres, MagicBricks and Housing enquiries pulled in and deduped.
AI trained on your brochures — answers from your price lists and floor plans, not generic text.
Channel-partner portal — brokers see their leads, visits and commission statement, nothing else.

Who it is for

Developers and builders in India selling their own inventory, from three towers to thirty.
Sales teams of five to two hundred, including channel partners who need their own logins.
Firms running on Excel and WhatsApp who want structure without a six-week project.
Anyone who has been quoted ₹20,000 a month for ten seats they do not have.
Teams that want one specific thing built their way, and a partner who will actually build it.

Who it is not for

Enterprises that need an on-premise deployment or their own private cloud.
Buyers who want a single suite for construction, ERP, HR and payroll in one login.
Brokerages selling other developers’ inventory across dozens of projects — the inventory model assumes it is yours.
Teams who want a free tool. We are inexpensive, not free, and we support what we sell.